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How I Know That Alexa Traffic Stats Are Worthless

Posted on September 13th, 2008 / 9 Comments »
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Just for kicks I was checking out the Alexa traffic stats for joseph.randomnetworks.com. They let you compare your stats against other sites, so I started looking at how my stats compared to a few others. Most of them easily eclipsed my numbers. Then I compared it to ma.tt:

Alexa Traffic

I’d always had a healthy level of skepticism about how accurate Alexa was. Once I saw this graph any hope of usefulness that Alexa may have had was completely gone. I know for a certainty that not only does ma.tt get more traffic that this site does, it gets a ton more traffic that I do.

The level of disinformation that Alexa is providing has gone from being just useless to actively harmful. So remember, friends don’t let friends rely on Alexa traffic statistics. For anything.

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