When Six Apart got funding, many wondered exactly what would happen with all of that money. Obviously they were going to expand their immediate operation (hire more people, offices, etc), but what else? Now we have some answers, Six Apart is going to buy Live Journal. This makes a lot of sense if they want to avoid be swallowed up by Blogger or MSN Spaces.
So now we have the triumvirate of the Blogging Empire; Six Apart, Blogger and MSN Spaces. Each one of the three come bring different strengths, MSN Spaces has the virtually unlimited resources of Microsoft, Blogger has the cool tech might of Google and Six Apart is something of the underdog given how much smaller it is than the other two. It will be interesting to see how the blogging land grab plays out.
Kudos to Russ for mentioning the buyout.
UPDATE 5 Jan 2004 @ 10:50pm: Looks like this has been confirmed by the Live Journal folks.
January 5th, 2005 at 4:54 am pc4media
SixApart buying LiveJoural? Let the Blogging M
Six Apart is buying LiveJournal! Best use of new vc investment: buying market share? buying a new demographic? What about the price structure?